Event Details
LABTA Welcomes
Corporate Partner Of The Month - February 2012
"Ancillary Fees; where did they come from?" |
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Date: | Wednesday, February 08, 2012 | ||||||||||||
RSVP By: |
02/08/2012 |
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Registration Time: |
5:30 pm |
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Program Time: |
6:30 pm |
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Venue: | Renaissance Los Angeles Airport |
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Address: |
9620 Airport Blvd. Los Angeles, CA | ||||||||||||
Phone: |
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Directions: |
$5 self park, $25 valet parking (we highly encourage you to self park to take advantage of the discount.) | ||||||||||||
Parking: |
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Cost: |
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RSVP: |
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Event Details:
In this provocative session, learn from the industry insider that helped to create the unbundled approach to airline product marketing. Put yourself in the shoes of an airline executive, and learn what they know about this rapidly expanding channel of revenue generation. This you won't want to miss!
Speaker's bio(s):
Jay Sorensen
Jay Sorensen's research and reports have made him a leading authority on frequent flier programs and the ancillary revenue movement. For 2011 he was a speaker at the World Low Cost Airlines Congress in London, the IATA Passenger Services Symposium in Singapore, and the MEGA Ancillary Revenue and FFP Event in Miami. His published works are relied upon by airline executives throughout the world and include first-ever guides on the topics of ancillary revenue and loyalty marketing. He was acknowledged by his peers when he received the Airline Industry Achievement Award at the MEGA Event in 2011.
Mr. Sorensen is a veteran management professional with 27 years experience in product, partnership, and marketing development. As president of the IdeaWorks consulting firm, he has enhanced the generation of airline revenue, started loyalty programs and co-branded credit cards, developed products in the service sector, and helped start airlines and other travel companies. His career includes 13 years at Midwest Airlines where he was responsible for marketing, sales, customer service, product development, operations, planning, financial analysis and budgeting. His favorite activities are hiking, exploring and camping in US national parks with his family.
