LABTA | Los Angeles Business Travel Association

Event Details

LABTA Welcomes

Corporate Partner Of The Month - June 2018

"California Education Day 2018"
by the Los Angeles, Bay Area, and San Diego Business Travel Associations

Guest Speaker(s):

General Session #1: Travel Technology Trends, What's Hot, Where Do We Start?
General Session #2: GBTA Aviation Committee: Ndc, Branded Fares, Airline RFP Toolkit
General Session #3: The Travel Manager Role of Yesterday, Today, and Tomorrow, Especially as It Relates to Technology
Breakout Session #1A: Getting Your Hotel Program the Respect it Deserves: Measuring Your ROI
Breakout Session #1B: Get insight. Use meeting spend to your advantage
Breakout Session #1C: How to measure traveler satisfaction and engagement
Breakout Session #2A: How to Talk Travel And Expense With Your C-suite
Breakout Session #2B: Rent, Share or Drive - Ridesharing and Corporate Travel
General Session #4: The Power of Story-Telling in Business
General Session #5: Thinking and Acting Strategically as Corporate Travel Professionals


Wednesday, June 13, 2018



Registration Time:

7:30 AM

Program Time:

9:00 AM


Banc of California Stadium


Exposition Park
3939 S. Figueroa St.
Los Angeles, CA 90037


$15 Self Parking - Cash Only


Members including all GBTA or Chapter BTA Member:


Members at the door:


Non Member:


Non Member Door:



This event has already past. You will no longer be able to RSVPs for this event.

Event Details:

Education Day Partner:

The program has been approved by GBTA for seven (7) recertification credits.

At a time where LA and its greater area once again come together in challenging times, we could not be more excited about holding one of our most important events in a place that represents the unique blend of innovation and world culture that our city lives and breathes.

We hope you will join us at California Education Day 2018, June 13.

Breakfast Sponsor:

Registration: 7:30 a.m. - 9:00 a.m. Registration / Networking / Continental Breakfast

Welcome: 9:00 a.m. - 9:15 a.m.
Welcome message from BTA Presidents: Chris Lefevre from LA / Sabre , Colleen Arena from San Diego / AVID Center, Mark Ziegler from Bay Area / NetApp

General Session #1: 9:15 a.m. - 10:00 a.m.

General Session #2: 10:00 a.m. - 10:40 a.m.

Espresso Break Sponsor:

Espresso Break: 10:40 a.m. - 11:00 a.m.

General Session #3: 11:00 a.m. - 11:45 a.m.

Lunch & Afternoon Sponsor:

Luncheon including trade show: 11:45 a.m. - 1:45 p.m.

Breakout Session #1: 1:45 p.m. - 2:25 p.m.

Breakout Session #2: 2:30 p.m. - 3:10 p.m.

Break: 3:10 p.m. - 3:30 p.m.

General Session #4: 3:30 p.m. - 4:15 p.m.

General Session #5: 4:15 p.m. - 5:00 p.m.

Cocktail Networking Sponsor:

Cocktail Networking Reception: 5:00 p.m. - 6:30 p.m.

We have secured a room block at the Radisson USC, just a 3-minute walk between the hotel and the stadium for the night of June 12th at a rate of $229 per night plus tax. There is a major conference (E3 Expo) happening in downtown LA this week and most hotels are completely sold out and are being offered at a significantly higher rate and/or with a 3-night minimum.
Reservations can be secured by calling the Radisson USC or by booking online. Please note the booking options and instructions.
  • Name of the event is under "LABTA California Education Day"
  • Reservations can be made online at by using the personal access code "LABTA" under the "MORE SEARCH OPTIONS" or through our central reservation by calling 800.333.3333.
  • Payment: Individuals will pay on own for all charges
  • Parking available at $25 per night, all guest pay on own for parking

Trade Show Exhibitors:

Speaker's bio(s):

General Session #1: Travel Technology Trends, What's Hot, Where Do We Start?
Miriam Moscovici from BCD Travel and Dan Ruch from Rocketrip

General Session #2: GBTA Aviation Committee: Ndc, Branded Fares, Airline RFP Toolkit
Mark Ziegler from NetApp, Steve Myer from Japan Airlines, Chris Jones from Delta

General Session #3: The Travel Manager Role of Yesterday, Today, and Tomorrow, Especially as It Relates to Technology
Andy Menkesfrom PTC (Moderator), Frank Dolce from OSI Systems, Neda Nazem from Boeing, Katie Loudon from GoPro, David Cotton from Red Bull

Frank Dolce
OSI Systems

Originally from Wyoming, raised & educated in the Middle East, Europe and the USA. Frank has over 30 years' experience in the travel industry working with some of the most notable names in the field beginning with Cardillo Travel and including American Express, Travel Store, Ask Mr. Foster, Sundance Travel, Gulf Air, Virgin Records, and The Corniche Group. Frank's first international flight was a three day trip from New York to Dhahran, Saudi Arabia on a Douglas DC-7C.

Joining OSI Systems (NASDAQ:OSIS) in 2003, Frank is Director of Global Corporate Travel & Expense and led the program to a global consolidation, closely followed by a multi-national card and expense reporting solution. The travel program, demonstrating its scalability, has grown over 700% since 2003, while headcount has decreased by 40%.

Past member of the LAX Area Advisory Committee appointed by the Culver City California, City Council, Frank is also a longtime member of GBTA & The Los Angeles Business Travel Association, serving on the LABTA Board for six years including three terms as Director of Government Affairs. Frank resides with his wife Jennifer, a motion picture editor, in Culver City, CA.

Neda Nazem

Neda Nazem is the Global Category Leader for Airlines at Boeing's Indirect Supply Chain. In this role, she is responsible for strategy, contracting, negotiations, and management of all airline partnerships globally, in terms of Boeing's business travel. Boeing has the largest in-house "Corporate Travel Department" and is one of the largest purchasers of air travel, according to Business Travel News publication. Nazem joined the company in January 2013.

Prior to Boeing, Nazem held corporate sales, business development & consulting positions at Yahoo!, Expedia, Cathay Pacific Airways, Air France, Virgin Australia Airlines & Lonely Planet Publications as well as 11 years at Sabre, Travelocity, and American Airlines.

Nazem earned a Bachelor of Science degree in Aviation Management from Embry-Riddle Aeronautical University in Daytona Beach, Fla., and a Master of Business Administration degree in Finance at University of Phoenix in San Jose, Calif.

Neda is currently serving on Global Business Travel Association's (GBTA) Aviation Committee, a Board Advisor with the Los Angeles Business Travel Association as well as serving on several airlines' Customer Advisory Boards.

In 2017, she was awarded the "All Star Award" for Women of Color in Science, Technology, Engineering, and Math.

Katie Loudon

Katie manages GoPro's travel program spanning 12 countries - responsible for implementing new technology and initiatives and negotiating supplier contracts as well as managing supplier relationships. Strengths include improving company culture, compliance and communication within the organizations she is a part of. Katie has been on the Silicon Valley Business Travel Association's board for the past three years currently serving as the Education Director - with a passion for continuing the education and professional development of the membership.

Prior to GoPro, Katie started her corporate buying career at SunEdison, Inc. responsible for globalizing their program in 25 countries and ensuring integration of a best in class program. Katie graduated from San Diego State University with her bachelor's in Hospitality and Tourism Management. When she is not working or attending industry functions she is raising her first baby girl - born in January 2018.

David Cotton
Red Bull

David manages travel for Red Bull North America as part of his purchasing role within the organization. He also buys goods and services for the IT department, Event Marketing departments and develops RFPs and RFIs for the business. David is passionate about process improvement, training and development of new employees, and expressing creativity through any role in an organization. His foray into travel management a couple of years ago was sort of a happy accident. "But everyone in the hospitality industry seems pretty nice, so that's great."

"Buying things is just fun," says David. "Everybody does it all the time in their personal life, so I thought I'd make a career out of it." You can frequently find him Googling obscure goods and services on the world-wide-web. "Buying things at Red Bull has been especially fun, since I often see unconventional requests. I'm fairly confident I could get someone just about anything, as long as they had the money." Before working at Red Bull, David survived two years at Beachbody (P90X, Insanity, T-25) and growing up on a Cherry farm. Seriously, ask him about it.

Breakout Session #1A: Getting Your Hotel Program the Respect it Deserves: Measuring Your ROI
Ed Tobin from TripBam

Hotel RFP season can be the source of major frustration for travel managers and hoteliers alike. There are ways to reduce this consternation, however, through methods such as:

  • Utilizing auto-renewable agreements with hotels, brands/chains
  • Measuring hotels on two metrics - LRA (Last Room Availability) and LQR (Lowest Qualified Rate)
  • Reducing rate loading or rate auditing costs through automation

Ed Tobin, a Director of Business Development for TRIPBAM, Inc. will cover these topics as well as ROI definitions and common reducers in this interactive breakout session on hotel program optimization. Takeaways for this session include:

  • ROI definitions and common reducers
  • How to utilize auto-renewable agreements with hotels, brands/chains
  • How to measure hotels on two metrics - LRA (Last Room Availability) and LQR (Lowest Qualified Rate)
  • How to reduce rate loading or rate auditing costs through automation

Ed Tobin

Ed is a Director of Account Development for TRIPBAM, a Dallas-based hotel shopping startup used by corporations, hotels, travel agencies and travelers that uses patent-pending processes to find savings.

Prior to his role at TRIPBAM, Ed gained 15+ years of travel related experience with a focus on strategic consulting, procurement, and analytics across all categories in the travel and payment space. This combination of travel consulting & optimization of technologies such as TRIPBAM uniquely positions Ed to help both TMCs and corporations maximize the value generated from their hotel programs. Ed holds a MBA from DePaul University and currently resides in Los Angeles.

Breakout Session #1B: Get insight. Use meeting spend to your advantage
Josh Gray from Eved

Large corporations spend millions (sometimes billions!) of dollars a year on business travel, meetings and events. Getting visibility into that spend is hard. Technology is here to help.

In this session, Josh Gray from Eved will talk about how procurement departments and business units are using software to consolidate their travel, meeting & event spend in one location so they can:

  1. See the true cost of an event - including travel - for the first time
  2. Use that data to communicate business outcomes (e.g., ROI)
  3. Uncover insights that help companies spend smarter on travel, meetings & events.

Josh Gray

Josh joined Eved in 2017 as President and Chief Operating Officer. He runs the day-to-day business of the company. He is responsible for accelerating growth, scaling operations, and achieving better and faster outcomes for all of our stakeholders.

Josh is an experienced and passionate team builder and operator. Prior to joining Eved, he was a Venture Partner at Insight Venture Partners, where he worked with portfolio company management teams as a board member and adviser. During this time, he served as interim CEO of Unitrends, a leading provider of backup and disaster recovery solutions.

In 2013, Josh joined Oracle via its acquisition of BigMachines, where he served as General Manager of the BigMachines Express business. Josh started and grew BigMachines Express to a multi-million dollar business. He previously led BigMachines' Customer Success team and served as Director of Business Strategy, managing growth and operational initiatives across the organization.

Previously, Josh held roles in both the public and private sectors. He worked for the Chicago Public Schools, served as Assistant COO for Obama for America, and consulted for the Boston Consulting Group (BCG). Prior to BCG, Josh spent four years as a venture capital and private equity investor with Lehman Brothers Venture Capital Group and Svoboda Capital Partners.

Josh holds an MBA from Harvard Business School and an MPA from Harvard Kennedy School, where he was selected as a Zuckerman Fellow. He graduated Phi Beta Kappa from the University of Michigan with a BA in Political Science.

Breakout Session #1C: How to measure traveler satisfaction and engagement
Michael Silvey from Advito

Learn how to leverage data to lower your program costs by effectively communicating with your travelers. We will explore how to transform your program into a digital environment that fosters engagement to your travelers. During this session we will also discuss how to measure the success and failures when changing traveler buying behaviors. We will provide tactics as to what actions that you may take now to achieve deeper savings while balancing a positive traveler experience.

Michael Silvey

Michael Silvey is head of Advito's Behavior Management practice, targeting how corporate travel buying decisions are made then addressing those decisions through traveler engagement. Michael brings almost 20 years of travel industry experience to the practice, including a strong background in data intelligence, digital travel technologies and relationship management. Combing his industry experience with his formal education, political science and linguistics, Michael leverages how language is used and the nuances of a personal idyllic to lead a team that develops engagement strategies that are meaningful and impactful.

Breakout Session #2A: How to Talk Travel And Expense With Your C-suite
Alan Rich, CEO and Co-founder from Chrome River and Steve Chomik, Director, Global Partnerships from Sabre

Corporate travel is a major expense for many firms, so the ability to streamline these expenses can be a major career-enhancing move for corporate travel leaders. This session talks about some of the ways that organizations can use business intelligence and data analytics to make sense of their travel and expense data, and how this information can be used to minimize wasteful spending. Inthis session, you will hear from travel industry experts who will discuss how organizations can use big data to streamline their operations, and how this data can be presented back to the CFO and CEO to demonstrate return on investment for travel booking and expense solutions.

Alan Rich
CEO and Co-founder, Chrome River

Alan co-founded Chrome River, alongside Dave Terry, in 2007. He has been instrumental in growing the company from an idea to a global software leader.

As CEO of Chrome River, Alan Rich stays closely involved with the product, keeping a focus on business function and value. He has worked with numerous organizations to implement innovative technology and provide expertise in financial management systems. Previously Alan co-founded Elite Information Group, the global standard in financial and practice management applications for law firms and professional services markets. Alan also held the position of Chief Strategist at Thomson Elite prior to founding Chrome River.

Alan holds a B.A. in economics from the University of California, Berkeley and an M.Phil in economics from Nuffield College, Oxford University.

Steve Chomik
Director, Global Partnerships

Steve Chomik is the Director of Global Partnerships for Sabre's Traveler Experience Business Unit.

With more than 37 years in the travel industry, Steve works closely with partners to enhance Sabre's Traveler Experience Platform that includes: GetThere, TripCase, SafePoint, and Sabre Virtual Payments so they deliver high value and cost savings to corporate clients.

Prior to his current position, Steve's experience includes: managing government clients, running global reseller programs, and managing corporate clients. He also has experience working directly with airlines, both selling to and managing airline clients.

Steve earned his Bachelor's Degree in Business Administration from Loyola Marymount and holds an M.B.A. from the University of North Texas.

Breakout Session #2B: Rent, Share or Drive - Ridesharing and Corporate Travel
Mike Daly from Deem, Inc., Bromley Shielsfrom Uber for Business

The emergence of ride hailing companies has drawn the long overdue attention of travel buyers to the ground transportation category. Our panel will explore the differences in convenience, service levels, technology and pricing. Today, many companies do not have a clear policy and/or have not provided education on the differences between the supplier types to help their traveling employees make the correct choice at the right time.

Moderator: Mike Daly, VP, Travel and Car Service, Deem, Inc.
Mike has 25+ years of experience in sales and business development with firms like Xerox, United Airlines, Sabre, and the New York Mets Baseball Club. He is responsible for driving incremental revenue via the Travel and Car Service channels, and has been working with travel management companies, suppliers, and car service operators for 12+ years at Deem. Prior, Mike was the Founder and CEO of an online travel-consulting firm,, was the Director of Sales at GetThere, and part of the founding team of Travelocity Business.

Joe Kalman, Director of Sales, Southern California from

Bromley Shiels, Sr. Account Executive, from
Uber for Business

Doug Weeks, Principal-Corporate Services, Head of Global Travel from
Ares Mgmt., LP

Joey Phelps, EVP Operations, from

General Session #4: The Power of Story-Telling in Business
Elvis Prince Tognia

Elvis Prince Tognia

The power of storytelling in business:
In the world marred with facts, logic and data, one might be inclined to overlook the importance of storytelling. Yet storytelling is part of our human culture, and we have been telling stories thousands of years ago.

Elvis Prince would share some personal stories to engage the audience in taking part in the hero's journey, and he will then share how storytelling is actually the key to a business or organization success in the sense that:

It makes a product/service stand out.
Good story gets us emotionally invested and helps build rapport.
Story provides meaning and gives life to an idea ...
...and more.

Storytelling is what can make or break deal in business.
We need to tell more stories.

General Session #5: Thinking and Acting Strategically as Corporate Travel Professionals
Matt Ziskie from Airbnb and Steve Sitto from Tesla

Steve Sitto

Steve Sitto is the Global Travel & Meetings Manager for Tesla, Inc. Previously, Steve lead global travel programs for General Electric, Roche Pharmaceuticals, and Cisco Systems. Steve is a global travel management and procurement leader with 25 years of experience sourcing, building and innovating in the travel space. Some of his most significant wins include the centralization of GE's global airline and hotel programs in 190 countries, 32 airlines and 8,000 hotel partners resulting in historical savings achievement and best-in-class program performance and optimization.